New Zealand Thoroughbred Racing

Thoroughbred racing has a diverse audience — punters, breeders, industry insiders, and first-timers — and New Zealand Thoroughbred Racing needed content that could speak to all of them. That was the challenge when they brought us on through a referral.

Over two years, we produced a national body of work spanning multiple series, each covering a different corner of the industry. The through line wasn't a single story — it was a commitment to telling all of them properly.

The work grew, viewership grew, and recognition followed from inside the industry and beyond. Two years of consistent content built something single campaigns rarely do: a body of work that compounds over time.