Digital Storytelling for LOVERACING.NZ

Studio Rodéo was engaged to support LOVERACING.NZ, the official digital platform for New Zealand Thoroughbred Racing, with content production services aimed at strengthening its social presence and engaging wider audiences through storytelling-led campaigns.

Our work involved producing a range of creative content — from fun, audience-driven pieces like "Are You Smarter Than a Jumps Jockey?" to cinematic brand series such as "The Grand Tour." We helped bring the sport to life online through a mix of entertainment, education, and community-focused storytelling.

Campaigns like "Learn with LOVERACING," "Beyond the Brush," and "Our People" showcased the depth of the industry, helping to shift public perception and expand racing’s digital footprint. Each project was designed with a clear purpose — whether it was increasing fan engagement, reaching new demographics, or strengthening the brand's visual identity across platforms like Facebook, Instagram, YouTube, and TikTok.

By blending strategy with creativity, we helped LOVERACING.NZ grow into one of the most engaging sporting brands in the country’s digital space. The result was not only increased audience interaction, but content that consistently delivered on commercial and cultural objectives — built for social, and made to last.