MA Services Group — First 100 Days Case Study
In the first 100 days of managing social media for MA Services Group — a national B2B services company operating across Australia and New Zealand — I led social media management, content strategy, and multimedia production, driving an organic content transformation that delivered real, measurable growth. With no paid advertising, just strategic content and a deep understanding of the audience, we focused on LinkedIn as our primary platform (given the B2B nature of the business) and achieved:
We delivered a complete content transformation focused on relevance, consistency, and brand value — no gimmicks, just strategy that speaks to the right audience.
Content
We grew a loyal, engaged audience by building trust, increasing brand credibility, and keeping followers invested in the journey.
Followers
Visitors
We boosted page traffic and visitor engagement organically, turning impressions into meaningful interactions that strengthened the brand’s online presence.
Compared to Competition
We helped MA Services Group rise ahead of key competitors as the leader in growth in a multi-billion dollar market by driving organic traffic and elevating their digital position.
Top Performing Posts
We created posts that resonated deeply, sparked conversations, and extended MA’s reach across its core B2B audience.
The Strategy Behind It
Our strategy was simple but powerful: focus on meaningful, audience-first content that builds trust, sparks engagement, and delivers measurable results — all without a single dollar spent on ads. By understanding the audience, shaping the right message, and showing up consistently, we turned social media into one of MA’s most valuable marketing tools. For your business, this approach means greater visibility, stronger industry credibility, and more conversations that open the door to real partnerships, opportunities, and long-term growth.