Move& - 60 Day Case Study
Move& partnered with us on a monthly content subscription to bring their brand to life online in a way that genuinely reflected their in-person experience — supportive, fully inclusive, and welcoming to people of all ages, genders, and abilities. Our goal is to create a digital presence that feels as warm and inviting as walking through their studio doors, while also delivering meaningful engagement, reach, and community connection.
The Strategy
Together, we developed a content mix designed to speak to two key audiences:
Prospective clients who may be unsure or intimidated by traditional fitness studios.
Move& Members who want to stay connected and celebrated as part of the community.
The content was ideated and produced around key pillars:
Educational content – breaking down class types, sharing instructor insights, and easing first-timer nerves.
Community-driven storytelling – including the “Why Do You Move?” series featuring real members and instructors.
Studio walkthroughs and new class announcements – helping demystify the experience for those considering joining.
Seasonal campaigns – such as the Winter Warmer Challenge to rally engagement and showcase studio momentum.
Spotlights and interviews – to humanize the brand and reinforce its values.
Everything we created was designed to reflect Move&’s real-life essence — kind, empowering, and made for every body.
The Results
Over a 60-day content subscription with Move&, we delivered a suite of strategic video content aimed at enhancing visibility, engagement, and brand consistency. When compared to the previous 60 days, the results were clear:
Views: ↑ 48.05% Likes: ↑ 54.99% Comments: ↑ 51.11% Saves: ↑ 45.16%
These numbers represent more than vanity metrics — they reflect a growing brand presence, deeper audience trust, and content that genuinely connects with both current members and new prospects. With a consistent and thoughtful content approach, Move& is not just showing up online — they’re standing out.
Why Our Strategy Worked
We didn’t just show up with a camera. We worked with Move& to create a content system grounded in consistency, clarity, and connection.
We aligned every post with their real-world studio values: inclusivity, support, and community
We targeted two key audiences — hesitant prospects and loyal members — with tailored messaging
We delivered content that was both scroll-stopping and purpose-driven
The result? A content engine that does more than fill a feed — it fuels growth.