MA Services Group X Amazon Australia

When MA Services Group approached us about International Women's Day, we knew the stakes were high — this was the largest piece of content they'd ever produced, with the largest partner they'd ever worked with. We led full creative direction across Amazon's Melbourne and Brisbane facilities, coordinating closely with their team to meet strict filming and branding standards without losing the human story at the centre of it all.

The film shone a light on the women holding the security industry together — and it landed. The response across the national security industry was warm and wide-reaching, and for MASG, it became a defining moment. In the months that followed, the company went on to secure several of their biggest partnerships to date. Brand alignment at that level has a compounding effect — and this was the piece that started it.