Alannah & Madeline Foundation

For the Alannah & Madeline Foundation, the brief was to create a brand film that could carry emotional weight while clearly communicating purpose, impact, and urgency.

We developed a central brand video built to anchor their storytelling across digital platforms. Rather than treating it as a standalone piece, the film was designed as a foundation asset — something that could be reworked and extended across multiple channels without losing its emotional core.

From the hero film, we created a suite of cut-downs and platform-specific assets tailored for both organic social and paid advertising. This allowed the foundation to maintain a consistent narrative while adapting messaging for different audience segments and campaign objectives.

The result was a flexible content system built from a single production — supporting awareness, engagement, and fundraising efforts across social media while strengthening how the organisation communicated its mission at scale.